Sejersen Klein
| Resumo da Biografia |
Travel anywhere, search anywhere, and one will see that there are literally over a thousand skin care brands in the market currently. With so many choices, choosing the appropriate skin care products may be a bit overwhelming. I am going to assist you to narrow down the options by applying a simple filter of what might be important in selecting skincare products. We can remove most of the brands by checking that the items are created by a brand that is; independently owned, are toxin-free, and are cruelty-free. These are universal values that we all have in common and we all support from a brand. Independently-owned brands are brands that have not taken any external capital in exchange for a percentage of ownership of the brand. These brands are typically refered to as Indie brands. There are numerous Indie brands around the nation that exist on a limited basis because of their small size. And there are a few Indie brands that are leading the action and have succeeded into a national existence. There are also one or two Indie brands that are pursuing the goal of being globally traded. One such brand in the Indie vertical is Russell Organics. The brand is expanding across every beauty channel from mass beauty to prestige. Russell Organics is also internationally traded, with a publicly stated target of becoming the first globally traded Indie brand. If selecting an Indie brand be cautious of hidden outside investors. We have checked, and almost every one of the larger so-called Indie brands have taken external investors. The next filter for selecting a great skin care product is it being toxin-free. What does this actually mean? There are thousands of synthetic ingredients, botanical ingredients, emulsifing ingredients, and extracts used to formulate products. russell organics of these ingredients are synthetic toxins which have been proven to be toxic to human beings and to the environment. Russell Organics is heading the Clean Beauty movement by never using toxic ingredients and by fully disclosing every ingredient in every product. Search for yourself. Check the labels. Do you notice ingredients listed as parfum? Did you realize that fragrance may contain over 800 chemicals and you would never know which ones? Talk about a scary situation. Have you ever walk into a room and smell a parfum and at once have water eyes and begin to sneeze? These are the harmful chemicals that can also be lurking in your skin care products. A fabulous resource to research on ingredients is Environmental Working Group that has made a deep compilation of ingredients and disclosed their toxicity. The last criteria is the company being cruelty-free. What does cruelty-free really mean? There is common confusion regarding the phrase. Let’s start by identifying that to be cruelty free, the product is required to be a vegan product. That means no animal derived ingredients like dairy, honey, beeswax are never added in any product. That removes at least 80 percent of the brands on the market. The other criteria for being cruelty free is having never tested products on animals. Every one of the global mass cosmetic brands have tested on animals. This chasing of profits at the expense of killing animals is inexcusable and should not be supported by using their products.  In summary, these basic primary filters will help you to reduce down the list of choices to those brands that are worthy of your support. From there it will be an easy option of choosing the right skincare product for your complexion. |